Adults' Love for Labubu Dolls: The Viral Craze Taking Over Hearts and Handbags

In the fast-paced world of trends and collectibles, few toys have captured the imagination of adults quite like Labubu dolls. These quirky, furry monsters with mischievous grins aren't just for kids—they've become a global obsession for grown-ups seeking joy, nostalgia, and a touch of whimsy in their daily lives. If you're wondering why adults love Labubu dolls so much, you're not alone. From blind box surprises to celebrity endorsements, this plush phenomenon is redefining how we play as adults. Let's dive into the story behind Labubu dolls and uncover the reasons they're sparking such fervent devotion.

What Are Labubu Dolls? A Quick Origin Story

Labubu dolls are part of "The Monsters" series, created by Hong Kong-born artist Kasing Lung, who drew inspiration from Nordic mythology to craft these elf-like creatures. First appearing in Lung's 2015 picture books, Labubu is the star: a kind-hearted yet chaotic monster with pointed ears, wide eyes, and nine sharp teeth forming a playful, toothy smile. In 2019, Chinese toy giant Pop Mart turned these designs into collectible figurines and plushies, available in sizes from tiny keychains to larger plush toys.

What sets Labubu dolls apart? Their "ugly-cute" aesthetic—a fluffy body paired with a slightly fierce, impish face—blends adorable charm with a hint of mischief, much like characters from Lilo & Stitch or How to Train Your Dragon. Sold primarily in blind boxes, where buyers don't know which variant they'll get until opening, these dolls tap into the thrill of the unknown, encouraging repeat buys and building a dedicated collector community.

Today, Labubu dolls come in over 300 variations, including collaborations like Coca-Cola-themed editions and One Piece crossovers, making them endlessly appealing for fans of pop culture and fashion. Priced around $–$30 retail, rare ones can fetch hundreds or even six figures on resale markets, turning them into investment pieces for savvy adults.

Why Do Adults Love Labubu Dolls? The Psychological and Cultural Pull

The surge in adults' love for Labubu dolls isn't random—it's rooted in a mix of emotional, social, and economic factors that resonate deeply in today's stressful world. Here's why these little monsters have hooked grown-ups worldwide:

1. Dopamine Hits and the Thrill of the Blind Box

At the heart of the Labubu craze is the blind box model, which creates a gambling-like excitement. Unboxing a mystery doll releases dopamine, the brain's "feel-good" chemical, similar to scrolling social media or winning a small prize. Adults, facing adulting's pressures like work deadlines and bills, find this simple joy addictive. As one collector shared on X, "The suspense of not knowing which one I was going to get... Everyone loves something limited and not easily obtainable."

This "treat yourself" culture, amplified by economic uncertainty, positions Labubu dolls as affordable luxuries. Shop TODAY editor Vivian Le explains, "I love blind box toys... it's the chance to own something rare and special" when luxury feels out of reach. 

2. Nostalgia and Escapism in a Chaotic World

Adults love Labubu dolls because they evoke childhood wonder without the judgment. In an era of adult coloring books, Lego sets for grown-ups, and video games, Labubu fits the "kidult" trend—blurring lines between youth and maturity. Curator Michelle Parnett-Dwyer notes that such toys stem from "childhood nostalgia," offering comfort amid global uncertainties.

The dolls' kind-yet-mischievous lore—Labubu as a helpful elf who sometimes causes chaos—mirrors life's imperfections, providing emotional support. Fans on X describe them as "emotional anchors" and "happiness generators," especially during tough times like breakups or job stress. One X user called them "little cultural trophies" that foster dopamine, status, and community.

3. Fashion Forward: From Bag Charms to Status Symbols

Labubu isn't just a toy—it's a style statement. Clipped to handbags, belts, or backpacks, these dolls have exploded as bag charms, aligning with current trend of personalizing luxury items (think Jane Birkin's eclectic Hermès). Brands like Miu Miu and (di)vision have featured similar plush accessories on runways, making Labubu dolls a bridge between high fashion and playful pop culture.

Labubu adds quirky personality to sleek designs. Collector John J. Lee says, "They felt like the perfect mix of quirky and stylish—something unique that sparks conversation." Women, too, adore customizing outfits for their Labubus, from fuzzy overalls to summer hats, turning collection into creative expression.

4. Celebrity Power and Social Media Magic

No discussion of adults' love for Labubu dolls is complete without celebrities. BLACKPINK's Lisa ignited the fire in 2024 by posting her collection on Instagram, calling them her "babies." Rihanna, Dua Lipa, Kim Kardashian, and even Brad Pitt have followed, dangling Labubus from designer bags. 

TikTok and Instagram amplify this: Unboxing videos, hauls, and resale tips create communities where adults bond over rare finds. X posts highlight global mania, from Thai tourism mascots to South African bobbleheads inspired by Labubu. As one fan tweeted, "The more popular it gets the more I want it."

How to Join the Labubu Craze: Tips for Adult Collectors

Ready to experience adults' love for Labubu dolls firsthand? Start with Pop Mart's official site or stores for authentic drops—watch for Thursdays in the US. Recent mini Labubu pendants in the "Pin for Love" series are perfect for beginners.

Dress them up, clip to your bag, or display on shelves—these dolls aren't just toys; they're a mood booster. As the trend shows no signs of slowing, Labubu dolls remind us that it's okay for adults to embrace playfulness.

In a world craving connection, adults love Labubu dolls for the unfiltered joy they bring. Whether you're chasing a secret edition or simply adding whimsy to your routine, Labubu proves that a little monster magic goes a long way. What's your take—have you joined the frenzy?