The History of Labubu Dolls: From Niche Art to Global Craze

The Origins: Kasing Lung’s Vision

Labubu dolls were born in 2015 from the imagination of Kasing Lung, an artist influenced by Nordic folklore and European fairy tales. Initially part of his The Monsters series, Labubu debuted as a vinyl figurine through How2Work, a Hong Kong-based company catering to niche collectors. With her scruffy appearance, wide eyes, pointed ears, and nine sharp teeth, Labubu’s “ugly-cute” aesthetic set her apart, laying the foundation for a distinctive designer toy legacy.

The Pop Mart Partnership: A Global Rise

In 2019, Labubu gained widespread recognition through a partnership with Pop Mart, a China-based retailer known for blind box collectibles. This collaboration transformed Labubu into a plush toy, released in sealed packaging that fueled excitement among collectors. The series expanded with characters like Mokoko and Tycoco, part of The Monsters tribe, and by 2025, over 300 unique Labubu figures had been introduced. This strategic move propelled Labubu culture into East Asia, Southeast Asia, and beyond, cementing its status as a Pop Mart collectible icon.

Cultural Impact and Evolution

Labubu’s appeal lies in her blend of mischief and charm, resonating with youth tired of conventional cute aesthetics. Her rise was supercharged in 2024 when Blackpink’s Lisa posted about her, sparking a buying frenzy in Thailand and beyond. Collaborations with fashion brands and limited-edition art figures have elevated Labubu doll history into high fashion, while her Nordic folklore roots add depth. Today, she symbolizes individuality and imagination, influencing collectible dolls trends worldwide.

Labubu Today: A Collector’s Treasure

By September 2025, Labubu dolls remain a hot commodity, with sizes ranging from small vinyl figures to large plush editions. Their limited runs and resale value have created a thriving market, appealing to collectors and casual fans alike. The ongoing evolution, driven by Pop Mart’s innovative releases, keeps Labubu culture fresh, blending tradition with modern designer toys trends.

Why Labubu Dolls Matter

The history of Labubu dolls is a testament to the power of creativity and community. From Kasing Lung’s artistic roots to Pop Mart’s global reach, Labubu represents a fusion of folklore, fashion, and fandom. By shopping at Aesthedex.com, you can join this vibrant Labubu culture and own a piece of this evolving legacy.